When Kelly became a mother, she started paying more attention to the products and chemicals around her home. Kelly wanted to reduce the exposure to harmful chemicals as much as she could, especially for her children. She often found that products marketed towards our kids were not clean at all and visually filled with lots of colors and characters to appeal to those sweet imaginative eyes. That's where Prim & Pure was born, with the desire to fulfill little one's creative imaginations to play without the worry of exposing them to potentially harmful toxins over and over again. Our goal is to provide Good - Clean - Fun! Moms have fallen in love with our products for themselves as well, so order some for yourself to enjoy.... the perfect mommy and me brand! You'll love our clean and effective formulas at affordable prices.